Category: Brand

Australian Defence Apparel (ADA) proudly announces that the ENFORCR® H.A.L.O. (Highly Adaptable, Load-Optimised) carrier has been recognised with the prestigious 2025 NAUMD Innovation Award for Safety. This accolade underscores ADA’s dedication to advancing safety, efficiency, and comfort through cutting-edge design and innovation for Australia’s law enforcement personnel.

This recognition celebrates the game-changing features of the ENFORCR® H.A.L.O. Carrier and reflects the vital work that ADA’s Innovation Cell undertakes to ensure that its products meet the demanding needs of modern policing.

The ENFORCR® H.A.L.O. was developed with one clear purpose: to address the real-world challenges faced by law enforcement personnel. Extensive research, rigorous testing, and close collaboration with officers in the field have produced a carrier system that balances protection, comfort, and adaptability like never before.

Key Innovations of the ENFORCR® H.A.L.O. include:

1. Modular Architecture for Customisable Protection
   The H.A.L.O.’s modular design empowers users to tailor their gear to the mission at hand. With three adaptable modes to choose from, officers can scale protection to match operational needs, whether requiring lightweight mobility or full-body coverage.
2. Microclimate-Regulating Padding
   To optimise comfort in all conditions, the H.A.L.O. integrates advanced materials that regulate body temperature. The padding helps keep officers cool during high-temperature operations and warm in colder climates, reducing physical strain and fatigue over long durations.
3. Lightweight, Low-Profile Construction
   Designed for agility, the carrier’s low-profile construction minimises bulk while delivering superior ballistic protection when paired with soft armour panels or hard armour plates. This ensures that officers remain agile and unrestricted in high-pressure situations.
4. Seamless Gear Integration
   With vertical and horizontal MOLLE systems, the H.A.L.O. seamlessly integrates operational equipment for ease of access and organisation. Additional features like smart waistband adjustments enhance usability and improve overall efficiency.

The 2025 NAUMD Innovation Award for Safety is a testament to the ADA’s continuous drive for excellence in protective apparel. ADA’s ongoing collaboration with end-users and academia has resulted in the evolution of ADA’s load carriage equipment and modular wearables, allowing the ADA’s design team to push boundaries and deliver innovative solution that directly meets the needs of law enforcement personnel,” stated Chris Dixon, CEO of Australian Defence Apparel.

For enquiries about the ENFORCR® H.A.L.O. Carrier or ADA’s product offerings, please contact our Contracts team on sales@ada.com.au directly.

ADA (AUSTRALIAN DEFENCE APPAREL PTY LTD) has been awarded the prestigious 2024 Victorian Manufacturing Hall of Fame Award for “Leader in Textile, Clothing, and Footwear”. This is a remarkable achievement for the company as VMHOFA celebrates its 22nd year.

Award winners were announced at the Victorian Manufacturing Hall of Fame Awards gala dinner on Wednesday, 9 October.

The Victorian Manufacturing Hall of Fame Awards recognises excellence in manufacturing and acknowledges leaders in innovation, sustainability, and industry advancement. Out of 129 distinguished nominees, ADA was selected for this award, highlighting the company’s outstanding capabilities at its Bendigo Manufacturing plant.

This recognition reaffirms ADA’s commitment to quality, collaboration, and ethical practices, which are the foundations of the company’s success. It also showcases the critical importance of sovereign capability and a resilient local supply chain in ensuring long-term success in the manufacturing industry.

Victoria’s $33.5 billion manufacturing sector is a driving force of the state’s economy and is made up of more than 23,000 businesses, supporting more than 260,000 jobs and exporting $25.7 billion worth of goods.

Celebrating Victoria’s Manufacturing Champions

Individual Awards

Honour Roll Service to Industry – John Krueger, Krueger Transport Equipment

Manufacturing Apprentice of the Year – Hannah Dillimore, Newform Steel Fabrication and Levi Konnerth, A.W. Bell Machinery

Young Manufacturer of the Year – Afnan Siddique, Bosch Australia Manufacturing Solutions

Woman Manufacturer of the Year – Latinka Cubitt, Catten Industries

Company Awards

Leader in Construction Technologies – Modscape

Leader in Gender Equality and Inclusion – Alstom Transport Australia

Leader in Health Technologies – CSL

Leader in Textile, Clothing and Footwear – Australian Defence Apparel

Leader in Transport and Rail – Alstom Transport Australia

Leader in Manufacturing – Stahl Metall

Manufacturer of the Year – Regional Business – Farm Foods

Manufacturer of the Year – Small Business – Assembled Threads

Manufacturer of the Year – Medium Business – Hanlon Industries

Manufacturer of the Year – Large Business – CSL

Today, ADA proudly announces a unique collaboration with the Australian Kookaburra Kids Foundation (AKKF), an organisation committed to empowering young people to thrive beyond the impacts of family mental illness; together, they are set to unveil and welcome ‘DIGGER’, the Plushie Pup with a Purpose.

DIGGER represents the commitment of ADA and AKKF to support the mental health and well-being of young individuals across Australia. With every plushie purchased, all proceeds will directly support the AKKF programs which supports the unique needs of young people from current and former Australian Defence Force (ADF) families. Through ADA’s longstanding partnership with AKKF, this initiative marks a significant stride in recognising the invaluable service of both human and four-legged heroes.

ADA is a proud founding partner of the Kookaburra Kids program. ADA’s contributions help Kookaburra Kids support young people who have family members protecting and serving our community on the front line.

Renée Coffey, CEO of Australian Kookaburra Kids Foundation, expressed her enthusiasm about the partnership, stating, “We are so excited to continue our partnership with Australian Defence Apparel. To date, ADA has generously contributed $75,000 to Australian Kookaburra Kids Foundation programs, providing crucial support to young people in families impacted by mental illness. Along with ADA’s unwavering support of Kookaburra Kids, this initiative marks a significant step forward in recognising the invaluable service of our heroic four-legged soldiers, who stand alongside their courageous human counterparts. We have eagerly anticipated the launch of this new endeavour in 2024, envisioning DIGGER, a beloved mascot, bringing joy to the hearts of many fortunate young people.”

Chris Dixon, CEO of Australian Defence Apparel echoed these sentiments, stating, “DIGGER embodies ADA’s commitment to supporting the mental health and well-being of young individuals across Australia and this initiative is a testament to our ongoing commitment to supporting young people from defence families facing adversity. Through the DIGGER Plushie Program and our partnership with AKKF, we aim to make a meaningful difference in the lives of these courageous individuals and provide a beacon of hope for children navigating difficult circumstances. We are proud to be a founding partner of the Australian Kookaburra Kids Foundation, and honoured to present DIGGER as a conduit for raising funds that empower young individuals.” remarked Chris Dixon.

ADA’s Jason Semple remarked “Early intervention with a focus on the provision of psychological and resilience measures, are essential tools for emotional regulation, which in turn provide proven cognitive avenues that allow our kids to transform post traumatic events into ‘post traumatic growth’.

Teaching our kids to harness the effects of adversity in a manner which promotes positivity and long term healthy psychological pathways, will promote resilience & happiness now and as they transition into adulthood.” he says.

The launch of DIGGER the Plushie German Shepherd marks the beginning of a journey filled with compassion and solidarity. ADA and AKKF remain steadfast in their commitment to fostering a brighter future for generations to come.

Australian Defence Apparel (ADA) proudly announces an industry-first collaboration with Indigenous Design Labs (IDL), marking a significant milestone set to champion and showcase Indigenous youth creativity and community engagement.

Chris Dixon, CEO of ADA, emphasised the significance of this collaboration within the Defence and manufacturing sectors, stating, “This pioneering partnership not only represents a groundbreaking endeavour in crafting new apparel, but also underscores ADA and IDL’s commitment to driving positive change and fostering cultural appreciation within Australia’s apparel manufacturing landscape, aligning closely with ADA’s Reconciliation Action Plan. Through innovative design, community engagement, and social responsibility, ADA and IDL are poised to set new standards for inclusive practices.”

Phase one of the collaboration will see IDL creating modern and contemporary print artwork applicable to uniforms , bringing a fresh aesthetic to ADA’s warehousing and manufacturing operational crew .

Phase two of the collaboration will launch an 8-week training program, integrated into a real-world uniform development project, where IDL youth will collaborate with ADA designers to develop a new clothing range from concept to prototype and manufacturing. The launch will coincide with Closing the Gap Day on 21 March 2024, amplifying the initiative’s significance and sparking conversation around social cohesion and economic empowerment.

Leigh Harris, Indigenous business owner of ingeous studios and IDL Founder highlighted, “Indigenous Design Labs consist of a team of young creatives focusing on abstract and contemporary designs that reflect a diverse representation of Aboriginal and Torres Strait Islander cultures. We view every opportunity as a chance to contribute to and expand upon the ongoing narrative of Indigenous design.”

Sheree Jacobs, IDL Torres Strait Mentor, added, “We are passionate about ensuring equal opportunities for individuals in regional areas. Partnering with a significant organisation such as ADA, not only grants access to urban opportunities but also empowers us to showcase what is possible. This collaboration enables regional youth to access opportunities previously out of reach, breaking down barriers and paving the way for a brighter future.”

Casey Demko, Designer at ADA, who is leading the partnership, shared her insights: “Growing up in rural Victoria, I was really excited about this partnership with IDL. I understand, first-hand, the difficulties faced by young Australians wishing to pursue creative career paths and the lack of industry partnerships available to remote communities, which can be really empowering for young people . This program will be a platform to connect indigenous and non-indigenous communities through clothing and art, representing ADA’s commitment to driving meaningful change and nurture diversity and inclusion amongst the wider community whilst representing ADA’s values and commitment to meaningful change.”

Mel Suares, Lead Design Manager at ADA, expressed her enthusiasm for the partnership, stating, “The ADA and Indigenous Design Labs partnership connects our shared desire to shake up the clothing industry while amplifying the voices of young and diverse Indigenous creators. We are thrilled that these talented designers will be recognised for their exceptional work, which will soon be available for all of our local makers, teams, and broader community. This collaboration represents an exciting new frontier for young artists, opening up conversations that support Indigenous youth and create a world of possibilities for their future.”

Chris Dixon, CEO of ADA, says, “This initiative not only provides valuable paid creative work and mentorship opportunities for young First Nations people but also injects funding into creating real-world opportunities for them to activate their creativity and upskill in the digital and creative design space.”

Sizing collation and fitting for ADA team members are set to occur in mid-May 2024, with final orders set for delivery to ADA HQ by mid-August 2024. The eagerly awaited launch event to celebrate this transformative collaboration will see the Indigenous youth creatives and mentors being flown down to Melbourne from Far North Queensland at the end of August 2024.

Palmerston North’s building its case as our Defence Force capital — along with nearby bases, it now has a new warehouse home to the nation’s military uniforms.

After 31 years in the Air Force, Shar Carson knows all the tips and tricks to putting together a tidy uniform. Now she’s using her experience to help kit out the front lines.

Today, she showed 1News around the new warehouse, storing nearly 300,000 items to support around 12,000 Army, Navy and Air Force personnel.

“Some get eight pairs, some get five. They’re very well catered for, there’s a shoe for every purpose,” quality and compliance manager Carson said.

The new distribution centre is bringing in dozens of extra jobs and mayor Grant Smith said it was a boost for the city.

“It’s pretty huge. Fifty-five jobs but also the multimillion-dollar build and possibly more to come,” Smith said.

Australia Defence Apparel New Zealand chief executive Chris Dixon said “conversations are underway” with emergency services about storing their uniforms at the Palmerston North hub too.

“We won’t be stopping here. We see opportunities in law and healthcare, fire and other first responder sectors in the industry,” Dixon said.

But for former Air Force personnel like Carson, her new job is a chance to continue serving the country.

“The thing is, when you join the military you are in it for life. It’s something about being part of a family and a camaraderie built within that. This job enables me to be connected, and still close to that.”

By: 1news.co.nz

All the kit a New Zealand soldier, sailor or aviator can wear or carry has started passing through Palmerston North’s newest distribution centre.

ADA NZ’s leased warehouse near Milson Airport has been officially opened and is fully operational with room to grow the business.

The 3000 square metre warehouse and offices are the centre for receiving and distributing some 2000 different pieces of uniform and gear for more than 12,000 personnel in the NZ Defence Force.

Chief executive of parent company Australian Defence Apparel, Chris Dixon, said he was delighted with the purpose-built facility, which was more than just a warehouse.
“The site will allow NZDF personnel to receive the highest quality care and service, complemented by high-tech apparel systems to enable them to perform their duties comfortably and efficiently, taking less time away from training and fieldwork.”

The bulk of the centre is made up of the warehouse, with storage racks designed for seismic strength, and pick and pack areas arranged with highest-demand items in the most accessible areas.

There is no paper, and clever layouts enable staff to quickly and efficiently collect 120 items an hour.

The orders include combat clothing and service dress, boots, socks, gloves and badges, packs and bags and everything that goes in them, including water bottles and laundry bags.

Outside the main warehouse, a full canopy enables under-cover drop-offs and pick-ups from 70 trucks a week.

The facility is also home base for ADA NZ’s procurement, contract management, demand planning and quality control staff, and for research and development.

One of the development projects in the final stages of validation is the Bodd 3D scanner, which promises to take all the tape measures and personal preferences out of dressing service men and women.

In charge is development manager for wearable systems Graham Fordy, a scientist with a background in physiology.

The portable scanner equipped with a series of cameras and lenses created a 3D image of the person who stood on the rotating base for about a minute.

From there, it calculated the correct sizing for the complete set of garments from head to toe.

Fordy said it would ensure every person was dressed to the standard uniform fit, nothing looser or tighter, and it would save time.

Using traditional systems, it could take two days to measure up a batch of 120 recruits. With three scanners operating, the work could be done in three hours.

The orders came to the Palmerston North centre for dispatch to Defence clothing stores run by ADA NZ at each base through the wearables supply and managed services contract.

Last week, the first refurbished army clothing store was opened at Trentham, with upgrades planned for the remaining bases.

Chief Joint Defence Services Brigadier Rob Krushka said the facility would provide employment – 25 staff are based there – and other economic opportunities that would bring “a positive impact to the community in which we live and work”.

The facility was close to bases at Ohakea and Linton, and to convenient national transport links to other bases.

Dixon said Palmerston North’s industrial and distribution cluster provided an ideal location for distribution to New Zealand’s defence bases, and the project had been well supported by the city council and Central Economic Development Agency.

There was capacity within the centre to take on uniform supply contracts for other customers in future.

By Janine Rankin – Stuff.co.nz

Australian Defence Apparel (ADA) subsidiary ADA New Zealand announced it has opened its multi-function logistics hub in Palmerston North, New Zealand. The 3,000 square metre facility will serve as a hub for design and development, data-driven wearable systems, logistics, and warehousing, catering to the needs of the New Zealand Defence Force (NZDF).

ADA New Zealand secured a significant clothing contract in 2022, aiming to provide high-quality apparel services to over 12,000 NZDF personnel. This strategic move to Palmerston North was made possible through a collaborative partnership between ADA, Palmerston North City Council, and The Central Economic Development Agency (CEDA).

ADA CEO Chris Dixon said, “The strategic move to Palmerston North was a collaborative partnership with ADA, Palmerston North City Council, and The Central Economic Development Agency (CEDA) to create employment opportunities across the Manawatu region.”

“The grand opening of the new ADA Headquarters and Logistics Hub demonstrates a significant commitment in the partnership with NZDF by ADA NZ. This facility will provide a logistics hub and R&D facility enabling ADA to service the needs of soldiers, sailors, and aviators of the NZDF. The construction and ongoing operation of the facility has, and will, continue to provide an economic impact through employment, supply chain, and services opportunities in the Manawatu region and beyond. The NZDF is proud to see our partnership with ADA NZ bring a positive impact to the community, in which we live and work,” said Brigadier Rob Krushka, Chief Joint Defence Services.

Palmerston North was chosen as the location due to its strategic position as a central logistics hub in the Lower North Island, facilitating efficient national distribution. The city’s forward-looking, large-scale infrastructure program aligns with the goal of delivering supply chain efficiencies and proximity to a substantial portion of the NZDF’s personnel.

ADA NZ Program Director, Sarah Pender, emphasized the facility’s role in enhancing apparel management efficiency, stating, “This facility furthers ADA NZ’s ability to provide greater efficiencies in total apparel management for 12,000+ personnel within the NZDF. We anticipate that in the future, the site will be used as an advanced distribution hub across a multitude of clients.”

Tony A. P. McQuillan, Director – Defence Equipment Management Organisation – Defence Logistics Command New Zealand Defence Force, added, “The completion of the new ADA NZ headquarters and logistics facility in Palmerston North is a fantastic milestone for ADA NZ as the newest NZDF Strategic Partner. It enhances the industrial base of the Manawatu Region and provides state-of-the-art and resilient wearables supply, and design and development capability within the geographic centre of mass of the NZDF.”

In a historic partnership between ADA NZ and the New Zealand Defence Force (NZDF), a remarkable transformation in apparel systems for NZDF personnel is set in motion with the opening of the first refurbished store at Trentham Military Camp Clothing Store. This momentous event not only modernises the clothing management system but also elevates the operational readiness of NZDF.

The event, held on Tuesday 26th September 2023, was inaugurated by ADA NZ representatives, Program Director Sarah Pender, and Kate Maloney. Expressing gratitude to ADA NZ and NZDF for entrusting them with the task of transforming the clothing stores as part of the NZDF Wearables Supply and Managed Services contract, Sarah Pender emphasized the commitment to efficiency, precision, and excellence in clothing systems.

“Inaugurating this refurbished store is a testament to our unwavering commitment to better equip our Defence personnel and enhance their operational readiness, ultimately contributing to the safety and security of our nation,” stated Pender. Kate Maloney, who played a pivotal role in the store’s opening, added, “Today, we are not just unveiling a physical structure; we are symbolising our shared vision of a future where our Defence personnel have access to the very best in clothing management.”

ADA CEO, Chris Dixon expressed his pride and support for the project. “This is a monumental moment for ADA and the NZDF. We are committed to modernising our facilities and providing the best possible support to our Defence personnel and the teams who support them,” Dixon said.

John Bird, Clothing Coordinator of the Trentham Military Camp Clothing Store, shared his insights into the significance of the occasion. Bird remarked, “My passion for ensuring that our Defence personnel have the best clothing and gear to carry out their duties is what keeps me going. I find it immensely rewarding to support those who serve our country; every customer is important.” He said.

As part of the Trentham opening event, an exclusive first-look tour of the newly refurbished site was offered, providing attendees with a unique opportunity to witness the state-of-the-art facilities up close.
Tony A. P. McQuillan, Director, Defence Equipment Management Organisation of Defence Logistics Command of NZDF, expressed his excitement about the upgraded Trentham Clothing Store and ADA’s commitment to modernising facilities.

McQuillan stated, “The opening of the upgraded Trentham Clothing Store is an exciting milestone in the partnership between ADA and NZDF. It is a clear demonstration of ADA’s commitment to investing in modernising our facilities to enhance the user experience of our sailors, soldiers, and aviators.”

MAJ James ‘Jim’ Maguire, Officer Commanding Trentham Regional Support Centre, also shared his perspective on the event, highlighting the importance of adapting to the new generations of personnel needs and requirements.
Maguire said, “This shows that we’re prepared to adapt to the new generation of soldiers, sailors and aviators, who bring different skills and expectations to the job. Expectations of the future of new recruits, I believe, will include more support and a more welcoming environment to the job and for a supply store like ours.”

Brigadier Rob Krushka, Chief Joint Defence Services, commented on the partnership, saying, “This opening event marks a momentous occasion as we celebrate our partnership with ADA NZ. Together, we are committed to supporting our service men and women and fostering a thriving community.”

The opening of the refurbished Trentham Military Camp Clothing Store is just the beginning of ADA NZ’s efforts to enhance the clothing management experience for NZDF personnel. Further upgrades and improvements are anticipated across other Camps and Bases in the coming months, reaffirming the commitment to delivering excellence and efficiency.

The Australian defence industry has paid tribute to defence personnel, frontline workers, and the efforts of Legacy Australia as the Legacy Centenary Torch Relay 2023 passes through Bendigo in Victoria.

The six-month Legacy Centenary Torch Relay travelled through Bendigo on Thursday, 21 September, with runners attending the Bendigo Legacy Club as one of the 45 Legacy Club locations on the journey before concluding in Melbourne on 13 October this year.

The relay aims to raise more than $10 million to support the families of Australian Defence Force men and women who lost their lives or health in conflict.

Australian Defence Apparel (ADA) chief executive officer Chris Dixon spoke at the conclusion of the Bendigo leg of the relay.

“We have clothed millions of personnel, and the needs of our frontline workers are at the heart of everything we do,” he said at the event.

“It has been humbling to work with Legacy, who are equally as dedicated to our national heroes and been at the forefront of caring for the families of those who have fallen.

“It is an extremely unique privilege but also seems natural that we have supplied uniforms for each of the 1,500 plus torch bearers participating in the Legacy Centenary Torch Relay.

“Just as we have done for those on the frontlines, we have designed and tailored these uniforms to ensure optimum comfort, style, and performance, as they have been supporting our torch bearers in the 55,000-kilometre journey from France to Australia.”

ADA, a corporate partner of Legacy Australia, has designed, manufactured and supplied the uniforms for over 1,500 torch bearers for the Legacy Centenary Torch Relay 2023. The company’s 5,775-square metre dedicated uniform manufacturing facility in Bendigo produces more than 600,000 garments per year and employs more than 120 textile specialists.

ADA head of design and product development manager Melinda Suares said it originally took around five months from initial design concepts to deliver the Torch Relay uniforms.

“It is a true honour to have personally worn a uniform that I designed alongside ADA CEO Chris Dixon to represent ADA as torch bearers for the Bendigo leg of the relay, at a place where Bendigo holds so much significance for ADA,” Suares said.

“The key element of the design was showcased through a sublimated print. The centenary torch logo was an essential part of this uniform design, incorporating the red and blue hues from the logo.

“The design is then complimented with intertwining strips that emerge upon the Legacy logo on the chest.

“The light green and blue stripes form two helping hands, which touch the end of the torch relay logo. This represents (the) unity and harmonious help both Legacy and Defence Health do to support veterans and their families with stability, guidance, and care.

“It was about capturing the true essence of Legacy and what the foundation was all about. Understanding the meaning behind the 100-year centenary torch relay was important in the initial design concept stage.”

Robert Doherty – Defence Connect

With an esteemed history stretching back to 1912 supplying uniforms to Australian Defence Force diggers, Australian Defence Apparel Ltd (ADA) was awarded the New Zealand Defence Force’s (NZDF) Wearable’s Contract in 2020.

Currently occupying temporary facilities in Palmerston North, ADA’s new purpose-built headquarters due for completion September this year is located next to Palmerston North Airport, and will include offices, warehouse and showroom.

ADA’s New Zealand Programme Director Sarah Pender says a key reason for choosing Palmerston North was the development of its new easy to access central North Island distribution and logistics hub.

“The location is known as a real growth area for distribution and logistics. Linton Military Camp and RNZAF Ohakea Base are also on our doorstep. Waiouru Military Camp is very hard to access apart from Palmerston North, and the NZDF Headquarters is in Wellington. So, they’re all in very close proximity for logistics, and that has enabled us to respond very quickly to demand.”

Sarah tells the story of a group of soldiers deploying out of Linton as part of the Cyclone Gabrielle response. The team included soldiers from Fiji who arrived at Linton on the Saturday, were measured for uniforms on the Sunday, and were helping on site wearing their new kit on the Monday.

ADA’s scope of responsibility is to manage the end-to-end supply chain for the NZDF, including procurement, inventory management and distribution. ADA NZ also manage the design and development process on behalf of the NZDF.

The substantial range of items sourced and supplied by ADA includes clothing headwear, footwear, gloves, packs, carrier vests, mess tins, sleeping bags and tents.

“We do individual ‘pick and pack’ for individual service personnel, and manage the clothing stores at the nine camps and bases, so the personnel can get sized and place an order. We have twenty-nine staff in the clothing stores, including a seamstress or tailor in each store for alterations.”

The team of 25 staff located in the new Headquarters includes warehousing and distribution staff, an operations team, contract manager, customer service and research and design.

“Our customer service team are all locally based, and we have also added a local HR Manager,” says Sarah. “Our accounts payable team is all local too, ensuring our New Zealand customers are serviced in a New Zealand environment. We do all the research and development and design and development, and have a textile specialist and a senior designer. “We even have a specialist with a PhD in Physiology who is a leading expert in integration of clothing system. For example, shirts must integrate with body armour or a pack. With a demonstrated history working in the apparel industry, Sarah was recruited by ADA in 2014, with the goal of targeting the NZDF contract and building valued relationships over time.

With a demonstrated history working in the apparel industry, Sarah was recruited by ADA in 2014, with the goal of developing key relationships in New Zealand and winning the New Zealand contract.

“ADA tends to employ people from the apparel industry who experts in their field, and everyone is very passionate about providing the right clothing to enable the personnel to do their job. We are very innovative in our thinking and because we’re still privately owned, we have the ability to be very agile. If an opportunity arises to improve on what we’re doing for the end user we can do make changes very quickly. At this stage we just have the contract for NZDF, but we will be looking at other government first responder contracts going forward.”

Richard Loader – Business Central  NZ